Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — if you’re truly worth your salt — even converting them and retaining them.
That’s a heck of a job. Anything and everything you’ll do to be successful at it essentially requires you to use words in the form of a blog post, email newsletter, social media caption, and so on, to spark a desirable action from your audience.
Even if you aren’t a copywriter — those smug professionals who pull out their word-hammer and word-anvil to start wordsmithing words in the word-fire — it’s vital to understand the skills that go behind great copywriting.
Without any delay, let’s dive into the 14 most critical copywriting skills (not necessarily in order) you need to master to become a modern marketing maestro.
