You: You have a vast library of published, on-site content but a lack of clarity on which titles and assets should be included in your current social media strategy (and where and when).
This article: Details a quick process that will give you data-based direction. Specifically, I like to use this approach to help clients identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in their overall social media strategy.
It’s what one might call — should I say it? — a hack. Ugh, I said it. Sorry.
