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Mass Media 12

DIGITAL DUEL by NewsVibe: TOP 5 Partide în Spațiul Online Românesc, Săptămâna Trecută

According to aggregated data analyzed by NewsVibe, an AI-powered platform for real-time media monitoring, the past week has seen a notable decline in both the total number and global impact of mentions regarding major political parties in the most relevant online sources.

The previous week was marked by local elections, particularly for the Bucharest mayoralty, while recent days have highlighted increased parliamentary activity. This uptick is largely due to discussions surrounding a no-confidence motion initiated by the opposition and a simple motion against the Minister of Environment. The latter has intensified tensions within the ruling coalition, particularly following PSD’s decision to support this motion put forth by the opposition.

Recent days have also seen a resurgence of discussions around Justice, prompted by a report from Recorder. This moment generated substantial reactions from political figures, media outlets, and civil society alike.

Compared to the previous interval, most political parties have experienced notable declines in the number of mentions, with the sole exception being UDMR, which nearly doubled its mention volume. For AUR, the impact of these motions hasn’t translated into increased online visibility, as their mention counts have decreased despite ongoing parliamentary activities.

The most significant drop was observed for PNL, which now ranks third, having been surpassed by USR.

In terms of visibility and impact, the competitive analysis engine developed by NewsVibe assesses how effectively political actors are penetrating the online space relative to their competitors. Over the past week, the total number of mentions referring to these parties dropped by over 6,000, with an estimated decrease of around 60 million in impact. Mentions of coalition parties accounted for approximately 90% of the total estimated impact.

Interestingly, while PSD maintains a high volume of mentions, its overall impact is significantly lower—about 34% compared to its 42% share of total mentions. This discrepancy suggests that while PSD is frequently mentioned, it’s primarily in low or medium-audience sources, leading to a fragmented online presence. In contrast, USR’s superior positioning over PNL, both in terms of mention volume and impact, indicates a more effective presence in high-visibility channels.

Through advanced semantic network analysis, NewsVibe has created tools that reveal the central actors in online conversations and the connections between them. The analysis indicates that in recent days, discussions have primarily revolved around PSD and USR. This dynamic was influenced by PSD’s vote supporting a simple motion against Diana Buzoianu, escalating tensions with USR.

Moreover, the online narrative also encompasses significant coverage of critical Justice-related themes, heavily influenced by recent developments within the USR. On the other hand, discussions surrounding PNL have remained focused on the aftermath of the Bucharest mayoral election victory. The uptick in mentions for UDMR illustrates its emergence as a distinctive player in online political conversations.

In assessing sentiment, NewsVibe employs advanced algorithms specifically designed to gauge tone—be it favorable, unfavorable, or neutral—within online discussions about relevant entities. The analysis reveals a pronounced negative sentiment surrounding online discourse, particularly for PSD and USR, which are often enveloped in polarizing contexts.

This synthesis is made possible through a detailed media monitoring stream provided by NewsVibe Romania. The presented analysis, data, and visuals have been enhanced via Machine Learning and AI technologies.