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Mass Media 12

Guvernul italian va introduce o taxă pe coletele poștale sub 150 de euro din afara UE pentru a susține industria modei împotriva importurilor ieftine.

The Italian government is preparing to introduce a tax on low-value parcels, particularly those coming from China. This move is part of a broader strategy aimed at protecting the domestic fashion industry from the influx of cheap imports from online platforms such as Shein and Temu. Adolfo Urso, Italy’s Minister of Industry, announced that these measures are expected to take effect by the end of the year and will specifically target shipments valued at under 150 euros.

This initiative aligns with a proposal at the European Union level for a similar tax, reflecting a growing concern among member states regarding the impact of low-cost imports on local industries. Giancarlo Giorgetti, the Minister of Economy, has urged for the implementation of this tax to occur as early as 2026, highlighting the urgency felt by government officials.

In 2024 alone, EU customs authorities processed an astounding 4.6 billion low-value parcels, with a significant majority originating from China. This influx of inexpensive goods has heightened competition for local fashion brands, many of which struggle to compete with the pricing and speed offered by online fast fashion retailers. The Italian Fashion Federation has welcomed the government’s decision, viewing it as a crucial step in curbing the ultra-fast fashion phenomenon. They argue that this trend not only undermines local economies but also poses environmental challenges due to the unsustainable practices often associated with fast fashion.

The upcoming tax will be proposed as an amendment to next year’s budget, indicating that the government is taking a serious approach to addressing these issues. According to fashion industry experts, the negative ramifications of an unregulated fast fashion market can be extensive—ranging from job losses in local textile sectors to increased pollution and resource depletion.

Fast fashion platforms have made it easier than ever for consumers to access clothing at a fraction of the price while also promoting a culture of disposability. In addition to economic concerns, there are significant environmental implications tied to the production and rapid turnover of these garments, including increased waste generation and heightened carbon footprints associated with transportation.

Governments across Europe are beginning to recognize the need to implement protective measures that will ensure local industries are not unduly harmed by global competition. The proposed tax on low-value parcels is one such measure aimed at leveling the playing field for Italian fashion brands, giving them a chance to thrive without the overwhelming pressure exerted by cheaper alternatives.

As these discussions continue at both the national and European levels, it remains to be seen how effective such measures will be in creating a fairer marketplace for consumers and businesses alike. The Italian government is taking proactive steps in response to a growing consensus that action is needed, not only to protect national industries but also to promote sustainability in fashion and manufacturing practices.

In conclusion, the introduction of a tax on low-value imports is a significant development for the Italian fashion sector, signaling a shift towards more responsible consumption and production patterns in an industry that is increasingly feeling the pinch of global economic dynamics.