Photo cred: JD Hancock
In February 2011 the Mobile World Congress took place in
Barcelona. This event is a great opportunity to create new business
connections, present new products and services and why not, make
new friends.
The app created specially for this event was the Heat MWC from
Google . The entire idea of the app is to make socializing easier
for the users. It helps bring down boundaries making interaction
more fun. Because of its settings you can search in real time for
people with common interest and then go personally meet them
exchanging contact info in the easiest way possible.
Having a heat map at the tip of your fingers is a great tool and concept with numerous uses for future events that can be business related or just for entertainment purposes.
A 24 hours "tour" of the event represented in 48 seconds would
look like this. The constant movement of people throughout the city
of Barcelona seen in fast forward looks like microorganisms under
the microscope lens.
What are your thoughts on this app and new way of social
dynamics?
