Cristianechitei

Articole postate de Cristianechitei

  • Product review: Riviera for Skype... 242

    Photo cred: Zsolt VajdaThere's a lot of buzz in the blogosphere around the "blogger outreach campaigns" done these days by companies. Lots of them go totally wrong, generating nothing but bad PR for brands.This is a blog post I decided to write mainly because I recently got a software product review offer on the email. Don't know exactly how they picked me, but it just happens that the product they're promoting might prove to be useful for me after all.I was happy to see that they're offering me this prod

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  • What motivates you !?... 231

    Photo cred: Jinx!Hello world ! Yes, I've taken a short vacation from writing on this blog and this is mainly because my schedule looked like hell for the last months...of course this doesn't mean that the torment is over, or is it ?!I came across an interesting video about what motivates us at home and in the workplace. To be honest with you, I'm surprised how much I can relate to what Dan Pink is saying about this.As usual, let me know what your thoughts are after watching this video. What motivates you in your day to day life ?

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  • 20 Ways To Become The Best In Your Field... 237

    Photo cred: Leo Reynolds Becoming the best in a certain field has always been the ultimate challenge. This requires determination beyond anything. It means not settling for "second best", not going halfway in your journey to success and

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  • The Difference Between a Boss and a Leader... 228

    Photo cred: nestor galinaIs a boss different than a leader ? I'd like to think so and I'm sure you'd agree. Keeping it clear and simple I'd like to point out the major differences between them: A boss inspires fear. A leader inspires enthusiasm. A boss uses words like "I", "Go". A leader uses words like "We", "Let's go". A boss knows how it is done. A leader shows how it is done. A boss's focus is on fixing the blame for the problem. A leader's focus is on fixing the problem. A boss drives people. A leader coaches them. A boss makes work a drudgery. A leader makes wor

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  • How to attract attention to your products or services 316

    photo cred: captcreateRecent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything. It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few examples on how to get people out of their heads and fully interested in knowing more about a product they probably don't yet w

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  • Guys Listen Up... 255

    When you say skincare you naturally think about women as being the right consumer. But isn't that just half of the equation. Why not focus also on the guys ? According to Garnier, a lot of Singapore's men think of skincare as being sissy.See how Garnier Men got them to talk about their complexes by using a video of a couple breaking up over oily skin. Using their interactive site, girls could customize the campaign's video and send it to any guy they think needs to listen up.Of course this went viral and ended up with a 600 % increase in brand interaction and over 630 % increase in sales in the first week alone. Let me know what you think of this campaign.

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  • 5 Hints on How to Overcome Resistance and Get Things Done 272

     Photo cred: edwardfilmsAll people have encountered resistance and do so every single day. It shows up out of nowhere and it's always more powerful than expected. It can come from inside you or from a different person, but one thing matters in the end: how much and in what way do you let it affect you or even change your mind about an important goal. In his book, "Do the work", Steven Pressfield says: "On the field of the Self stand a knight and a dragon. You are the knight. Resistance is the dragon." In order to win this fight you have to have a few important

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  • Drive-in Theater by Coca-Cola... 333

    How can traffic jams can create good will among your consumers. Well, to do this right you need to have the right ingredients.Let me see: 1. A traffic jam - something that will hold people long enough for you to take action. 2. Something that will make them feel good while being stuck in traffic (I know, that's just pure evil). 3. The right incentive to make them use your product. Well that's exactly what Coca-Cola and Ogilvy Columbia did in Bogota, Columbia. How long has it been since you watched a movie from your car? Or, did you ever watched a movie from your car? I believe some of you, just like me, never did it. Before watching the video, allow me to explain what they did. The problem: a daily 4 hours traffic jam in Bogota. How can Coca-Cola turn headaches into smiling faces? The solution:

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  • 3 Timeless Principles on How to Communicate Efficiently 259

    Photo cred: Josh Fassbind Even though we now have all these communication tools to our disposal it seems we've never been less effective at connecting with other people and passing on to them the right message. Sometimes we aren't even able to capture other people's attention. Seth Godin wrote in his book, "What matters now", what he considers 3 timeless principles for efficient communication and they are as follows: 1. Heart - This is something often shown in public speaking - When you're able to engage people around yo

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  • 6 Tips on Building Your Social Network Faster... 281

    Photo cred: Nazly AhmedThe one thing we all want when using social media is to have interactions. Whether it's your friends, co-workers or clients, the fastest way of reaching out to those you're interested in, is thru channels such as LinkedIn, Facebook, MySpace or Twitter. Starting to use one or more social networks comes with an "issue" for a lot of users: How do I build up my network of connections faster ? Regardless if you're a business or just a private user, your presence on the web is a must. Further more, your account(s) and the way you manage them become your social media visiting card. It's nice to know that

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  • Heat MWC from Google at the Mobile World Congress 2011 254

    Photo cred: JD HancockIn February 2011 the Mobile World Congress took place in Barcelona. This event is a great opportunity to create new business connections, present new products and services and why not, make new friends. The app created specially for this event was the Heat MWC from Google . The entire idea of the app is to make socializing easier for the users. It helps bring down boundaries making interaction more fun. Because of its settings you can search in real time for people with common interest and then go personally meet them exchanging contact info in the easiest way possible.

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  • MINI Getaway Stockholm - a Social Media Success... 267

    Photo cred: Erik MörnerI'm sure you will appreciate this post since it's going to be a bit different than the others. I've thought about starting to share with you some live examples on how social media works and what you can achieve using it. I came across the advertising

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  • New Marketing and Transparency... 352

      Photo cred: Trey RatcliffMarketing campaigns have a very well established plan on what, when and how to present a brand or a product to the potential customers. Every company wants to fully control the process that determines how the people will see them in the future. Do YOU think this is the natural way of doing things? What we see and what is A very strong businessman once told me that "Facts speak louder than words". This makes very much sense because anyone can talk, but only the

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  • Why should you use social media for business... 290

    Photo cred: Damien do ToitHow can social media benefit my business? I'm sure that you asked yourself this question at least once since you've first heard of social media. Before going into details, I'd like to make it clear that a business who should use social media is not necessary a large or well established company. Everyone can benefit from using it. Even we, here at Marketing Affairs are going to use social media channels to reach out to you. There are a couple of points that I'd like to cover up in this post regarding the subject. Why use social media in the first place?

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  • Effective Management... 437

      Photo cred: lumaxart A lot of focus has been put in the last few years on management styles or techniques. Management exists for the same reason a business exists: to better serve the clients and in the process to create revenue for the company. It isn't there to waste time and energy or to stress employees with authority manifesting methods. A little freedom never hurt anybody

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