Is Jodo Shinshu Buddhism the teaching of non-ego?

 
(the video version is more detailed)

Question: I saw somewhere the saying that Jodo Shinshu is the teaching of non-ego. What does it mean? 

My answer: Master Rennyo said: “The teaching of Buddha Dharma is the teaching of non-ego”. 

In Buddhism, the teaching of non-ego is often linked with the image of Bodhisattvas who never think of themselves but are always dedicated to the salvation of all beings. This is true, but it is only one aspect of it. How can we, ignorant people, understand the teaching of non-ego? In what form do we find it emphasized in Jodo Shinshu? To follow the teaching of non-ego also means to abandon once and for all any thought of merit or non-merit, for it means not to include any personal calculation in matters that concern our birth in the Pure La...