“The Pantone Color of the Year reflects what is taking
place
in our global culture, expressing what people are
looking
for that color can hope to answer.”
added Laurie Pressman, Vice President of the
Pantone Color Institute.
“Creating a new color for the first time in the history
of our
Pantone Color of the Year educational color program
reflects
the global innovation and transformation taking
place.
As society continues to recognize color as a critical
form
of communication, and a way to express and affect
ideas
and emotions and engage and connect, the complexity of
this new red
violet infused blue hue highlights the expansive
possibilities that lay before us”.
source: PANTONE 17-3938 Very Peri
