The meaning of “no working is true working” in relation with our birth in the Pure Land

Honen Shonin said: 

"If you think that birth in the Pure Land is possible through your own efforts, you will become consumed with conceit that you are wise. When you possess this heart of conceit, you will not be in accord with the Primal Vow, and you will lose the protection of Amida Buddha as well as that of other Buddhas