Every year, countless companies create “best of” lists. There’s the best songs of 2020 (a classic). The best pork sausages of 2020 (yes, a real thing). The best sipping tequilas of 2020 (my personal favorite). The best paint colors of 2020. And now, of course, the best work from home tech gear of 2020.
So when we decided to do our own list of the best content marketing examples of 2020, we didn’t want to simply throw together a hodgepodge of the first examples we could find. We decided to find the best examples from our own work and brands we admire that follow the strategies we recommend to our own content marketing consulting clients.
These examples include content we created with and for our clients (yes, we do that soup-to-nuts, in partnership, or in a strategic role), content we created for ourselves, and other content we love (like the Lunchables phone hotline—WOW!).
If we can help you create your latest report, launch your next video series, or create your next content marketing plan (that you’ll actually execute), let us know by setting up a quick call with a content marketing strategist on our team. We’d love to see you on this list in 2021.
With that, let’s dive in now to the best content marketing examples of 2020.
