2017 is the year we return to organic roots. Upcycling, alternative farming and engineering nature are trends dominating design disciplines such as fashion, homeware and colours, and will influence compositions and visual trends within graphic design, illustration and photography.
The rising technology-driven Generation Z are awash with images everyday, and produce their own onto an array of social media platforms. With the danger of this environment becoming easily artificial, 2017 will see a return to the natural. Society is craving raw emotion, unfiltered imperfection, individuality and non-manufactured resources.
Pantone has crowned the colour for 2017 as Greenery – based on its representation of new beginnings, freshness and environmentalism.
As well as greenery, expect to see a rise in deep hues such as khaki and olive green, working alongside brick reds, maroon brown and charcoal grey to recreate a sense of rich and earthy...