Marketing

  • What motivates you !?... 231

    Photo cred: Jinx!Hello world ! Yes, I've taken a short vacation from writing on this blog and this is mainly because my schedule looked like hell for the last months...of course this doesn't mean that the torment is over, or is it ?!I came across an interesting video about what motivates us at home and in the workplace. To be honest with you, I'm surprised how much I can relate to what Dan Pink is saying about this.As usual, let me know what your thoughts are after watching this video. What motivates you in your day to day life ?

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  • ... 355

    Promotia Efix - Perioada: 01-30 octombrie 2011 - Mecanica: Alimenteaza cu  carburant Efix de cel putin 50 de lei si inscrie datele bonului pe site-ul promotiei, vei putea castiga in fiecare zi, prin tragere la sorti, unul din urmatoarele premii: 30 de senzori de parcare, 20 GPS-uri, 10 subwoofere.

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  • Promotia de vara Rompetrol... 193

    Intra in cursa pentru vacanta!- Perioada: 01 Iulie - 18 Septembrie 2011- Mecanica: Alimenteaza de minim 100 lei (numerar, card bancar, Fill&Go Personal) din statiile Rompetrol, trimite codul promotional de pe bonul fiscal prin SMS la 1817, numar cu tarif normal sau pe http://www.cursapentruvacanta.ro/ si poti castiga prin tragere la sorti una din cele 15 vacante sau sute de alte premii zilnice constand in aparate foto, GPS-uri si portbagaje auto.

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  • 20 Ways To Become The Best In Your Field... 237

    Photo cred: Leo Reynolds Becoming the best in a certain field has always been the ultimate challenge. This requires determination beyond anything. It means not settling for "second best", not going halfway in your journey to success and

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  • Promotii Benzinarii Shop Iunie... 252

    "Red Bull - Reflexe de pilot la doza" - Perioada: 01-30 Iunie - Mecanica: cumperi 2 x Red Bull Regular 250ml la un pret special de 11.98 lei (redus de la 15.00 lei) "Croissant Duo - Come and Get It!"

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  • The Difference Between a Boss and a Leader... 228

    Photo cred: nestor galinaIs a boss different than a leader ? I'd like to think so and I'm sure you'd agree. Keeping it clear and simple I'd like to point out the major differences between them: A boss inspires fear. A leader inspires enthusiasm. A boss uses words like "I", "Go". A leader uses words like "We", "Let's go". A boss knows how it is done. A leader shows how it is done. A boss's focus is on fixing the blame for the problem. A leader's focus is on fixing the problem. A boss drives people. A leader coaches them. A boss makes work a drudgery. A leader makes wor

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  • How to attract attention to your products or services 316

    photo cred: captcreateRecent marketing campaigns are spread worldwide and all potential customers are literally bombarded with adds for all kinds of products. People have gotten to the point where it is all background noise. We let that which does not matter slide because we fear that our head will explode if we have to remember everything. It's about time for smarter and more interesting marketing that captures the target customers' attention and interest. Here is a video that shows a few examples on how to get people out of their heads and fully interested in knowing more about a product they probably don't yet w

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  • Guys Listen Up... 256

    When you say skincare you naturally think about women as being the right consumer. But isn't that just half of the equation. Why not focus also on the guys ? According to Garnier, a lot of Singapore's men think of skincare as being sissy.See how Garnier Men got them to talk about their complexes by using a video of a couple breaking up over oily skin. Using their interactive site, girls could customize the campaign's video and send it to any guy they think needs to listen up.Of course this went viral and ended up with a 600 % increase in brand interaction and over 630 % increase in sales in the first week alone. Let me know what you think of this campaign.

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  • 5 Hints on How to Overcome Resistance and Get Things Done 272

     Photo cred: edwardfilmsAll people have encountered resistance and do so every single day. It shows up out of nowhere and it's always more powerful than expected. It can come from inside you or from a different person, but one thing matters in the end: how much and in what way do you let it affect you or even change your mind about an important goal. In his book, "Do the work", Steven Pressfield says: "On the field of the Self stand a knight and a dragon. You are the knight. Resistance is the dragon." In order to win this fight you have to have a few important

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  • Drive-in Theater by Coca-Cola... 333

    How can traffic jams can create good will among your consumers. Well, to do this right you need to have the right ingredients.Let me see: 1. A traffic jam - something that will hold people long enough for you to take action. 2. Something that will make them feel good while being stuck in traffic (I know, that's just pure evil). 3. The right incentive to make them use your product. Well that's exactly what Coca-Cola and Ogilvy Columbia did in Bogota, Columbia. How long has it been since you watched a movie from your car? Or, did you ever watched a movie from your car? I believe some of you, just like me, never did it. Before watching the video, allow me to explain what they did. The problem: a daily 4 hours traffic jam in Bogota. How can Coca-Cola turn headaches into smiling faces? The solution:

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