1. Why in most cases the essay is the most important part of the college application?For a majority of schools your grade point average and test scores are the most important for being admitted and for earning scholarships. More prestigious schools, because of the huge number of highly successful applicants, take essays, recommendations, awards, volunteer work and different kinds of extra-curricular activities into account. Dedicated volunteer work over a long period of time can be a strong topic. A day or a week experience is just about experience not about you.2. What are the common mistakes you can make?  Inconsistency  Your essay is not the story of your life; it’s a strategic marketing message that should add value to your application. Cover all the themes that will help the admission officer get the whole picture of you. The personal essay must fit with the overall message, not resume the aspects described in ...