Labeling something as “trendy” often creates a negative connotation, but trends also serve as meaningful reflections of our time. They visually mark certain moments in our lives (for better or for worse) and can signal a fresh start—especially when it comes to the beauty industry. In honor of the new year ahead, we tapped a stable of beauty world experts and heavy hitters to help us sift through the best and worst of 2024 and source their best bets for 2025 beauty trends. Here’s to a little less lash extensions and DIY Botox and a little more beauty biotech and scalp skincare. 

Featured image from our interview with Mary Ralph Bradley by Michelle Nash.

Here are the things that experts predict are here to stay.

On the red carpets and award shows there is a real trend for “skin first” makeup that shows off glowing skin and enhances feature...