Photo cred: Josh Fassbind

Even though we now have all these communication tools to our disposal it seems we've never been less effective at connecting with other people and passing on to them the right message. Sometimes we aren't even able to capture other people's attention.

Seth Godin wrote in his book, "What matters now", what he considers 3 timeless principles for efficient communication and they are as follows: 1. Heart - This is something often shown in public speaking - When you're able to engage people around you with passion and make them invest emotionally in a cause, that is the moment when you really get to them. This is the fastest way to connect even to a stranger (always good not only at a personal level but also business wise).We all know the saying "It's not personal, it's business." but the truth is that when you are involved in any kind of work...