Drive-in Theater by Coca-Cola

How can traffic jams can create good will among your consumers. Well, to do this right you need to have the right ingredients.Let me see:
1. A traffic jam - something that will hold people long enough for you to take action.
2. Something that will make them feel good while being stuck in traffic (I know, that's just pure evil).
3. The right incentive to make them use your product.
Well that's exactly what Coca-Cola and Ogilvy Columbia did in Bogota, Columbia. How long has it been since you watched a movie from your car? Or, did you ever watched a movie from your car? I believe some of you, just like me, never did it.
Before watching the video, allow me to explain what they did.
The problem: a daily 4 hours traffic jam in Bogota. How can Coca-Cola turn headaches into smiling faces?
The solution: build a giant video screen for those stuck in traffic and invite them to tune their car...