Photo cred: rutloMore and more businesses are using it to get more visibility for their brands or products. But as easy to use as they seem to be, as likely you are to make mistakes that can cost you big money. What differentiates a small business from a big business? Or, better yet, what are the common mistakes your company doesn't want to do when using social media as a marketing tool?

Here are some useful tips for you to take into consideration:

There are a lot of companies that are in their infancy using social media channels to promote their business. Just because you have a personal Facebook account with 1.000+ friends or there are 200+ followers on your Twitter account doesn't make you a social media guru. Set up a your companies goals, create a clear marketing strategy and establish the role of social media in it. These are the bricks that stay at the foundation of every successful marketing campaign.