New Marketing and Transparency

Photo cred: Trey Ratcliff
Marketing campaigns have a very well established plan on what, when and how to present a brand or a product to the potential customers. Every company wants to fully control the process that determines how the people will see them in the future. Do YOU think this is the natural way of doing things?
What we see and what is
A very strong businessman once told me that "Facts speak louder than words". This makes very much sense because anyone can talk, but only the results really matter in the end.
It doesn't matter if your company is a multimillion dollar producer or a small neighborhood shop. The most important things is to realize what is the message you are really sending your customers through your marketing campaign...