We would have expected Microsoft to compete with Tesla or SpaceX, but it seems that the company’s marketing is more focused on staying connected with the everyday lives of its customers. So, the latest addition to its product portfolio is a toaster that resembles an Xbox Series S console and even imprints the Xbox logo on slices of bread. The product is priced at around $40 and includes typical toaster features such as a timer, crumb tray, defrost function, and anti-jam feature. It still doesn’t connect to the internet and won’t go out to buy bread for you. The fact that the product lacks an innovation that surprises and captures consumer attention leads me to believe that this is just an interesting marketing gimmick: the company simply wants to observe how the market reacts to this type of product and hope...