Marketing

  • 3 Timeless Principles on How to Communicate Efficiently 259

    Photo cred: Josh Fassbind Even though we now have all these communication tools to our disposal it seems we've never been less effective at connecting with other people and passing on to them the right message. Sometimes we aren't even able to capture other people's attention. Seth Godin wrote in his book, "What matters now", what he considers 3 timeless principles for efficient communication and they are as follows: 1. Heart - This is something often shown in public speaking - When you're able to engage people around yo

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  • 6 Tips on Building Your Social Network Faster... 282

    Photo cred: Nazly AhmedThe one thing we all want when using social media is to have interactions. Whether it's your friends, co-workers or clients, the fastest way of reaching out to those you're interested in, is thru channels such as LinkedIn, Facebook, MySpace or Twitter. Starting to use one or more social networks comes with an "issue" for a lot of users: How do I build up my network of connections faster ? Regardless if you're a business or just a private user, your presence on the web is a must. Further more, your account(s) and the way you manage them become your social media visiting card. It's nice to know that

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  • Heat MWC from Google at the Mobile World Congress 2011 255

    Photo cred: JD HancockIn February 2011 the Mobile World Congress took place in Barcelona. This event is a great opportunity to create new business connections, present new products and services and why not, make new friends. The app created specially for this event was the Heat MWC from Google . The entire idea of the app is to make socializing easier for the users. It helps bring down boundaries making interaction more fun. Because of its settings you can search in real time for people with common interest and then go personally meet them exchanging contact info in the easiest way possible.

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  • MINI Getaway Stockholm - a Social Media Success... 269

    Photo cred: Erik MörnerI'm sure you will appreciate this post since it's going to be a bit different than the others. I've thought about starting to share with you some live examples on how social media works and what you can achieve using it. I came across the advertising

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  • New Marketing and Transparency... 353

      Photo cred: Trey RatcliffMarketing campaigns have a very well established plan on what, when and how to present a brand or a product to the potential customers. Every company wants to fully control the process that determines how the people will see them in the future. Do YOU think this is the natural way of doing things? What we see and what is A very strong businessman once told me that "Facts speak louder than words". This makes very much sense because anyone can talk, but only the

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  • Why should you use social media for business... 291

    Photo cred: Damien do ToitHow can social media benefit my business? I'm sure that you asked yourself this question at least once since you've first heard of social media. Before going into details, I'd like to make it clear that a business who should use social media is not necessary a large or well established company. Everyone can benefit from using it. Even we, here at Marketing Affairs are going to use social media channels to reach out to you. There are a couple of points that I'd like to cover up in this post regarding the subject. Why use social media in the first place?

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  • Effective Management... 438

      Photo cred: lumaxart A lot of focus has been put in the last few years on management styles or techniques. Management exists for the same reason a business exists: to better serve the clients and in the process to create revenue for the company. It isn't there to waste time and energy or to stress employees with authority manifesting methods. A little freedom never hurt anybody

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  • Your Customer's Birthday - The Perfect Time For Marketing 255

    What happens once a year and it has something to do with you personally. That's right, your birthday. We all know that birthdays are fun, we are the center of attention and above all we get presents. It was my birthday this week and of course that I've received a lot of messages. Among the senders there were also these messages from the top 3 recruiting sites in Romania: eJobs.ro, MyJob.ro and Bestjobs.ro . Now, I don't know how much do you know about these 3 companies but a study made 2 years ago showed that eJobs had back then a market share of 46 %, BestJobs 25 % and MyJob 10 %, the rest being other recruiting sites. Since they all sent me email messages wishing me all the best, I thought to share them with you as well. You'll see why being the number 1 in the business isn't always something good. I'd like to start in the same order as I mentioned them since it reflects perfectly the podium (backwards).

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  • What does doing business really mean?... 263

    Photo cred: Trey RatcliffThis is a question that I've asked myself for some time now. The business world, the big corporate field seems very appealing nowadays for the young businessman or professional to be. It gives you a steady environment in which you can learn, grow and bring your personal contribution not only to the organization but to the business partners as well. I understand that any company wants to have better and more customers in order to raise capital and profit. The question I have is "Why are people and corporations acting like there is no limit to natural resources?" Without falling into the Greenpeace environmentalist spirit I simply ask you, the reader: "Is the way things have been going for the last fifty years sustainable?"Leaving the Earth's resources

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  • Common mistakes marketers do when using social media 258

    Photo cred: rutloMore and more businesses are using it to get more visibility for their brands or products. But as easy to use as they seem to be, as likely you are to make mistakes that can cost you big money. What differentiates a small business from a big business? Or, better yet, what are the common mistakes your company doesn't want to do when using social media as a marketing tool? Here are some useful tips for you to take into consideration: 1. Master the basics There are a lot of companies that are in their infancy using social media channels to promote th

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