Marketing

  • Guys Listen Up... 327

    When you say skincare you naturally think about women as being the right consumer. But isn't that just half of the equation. Why not focus also on the guys ? According to Garnier, a lot of Singapore's men think of skincare as being sissy.See how Garnier Men got them to talk about their complexes by using a video of a couple breaking up over oily skin. Using their interactive site, girls could customize the campaign's video and send it to any guy they think needs to listen up.Of course this went viral and ended up with a 600 % increase in brand interaction and over 630 % increase in sales in the first week alone. Let me know what you think of this campaign.

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  • 5 Hints on How to Overcome Resistance and Get Things Done 351

     Photo cred: edwardfilmsAll people have encountered resistance and do so every single day. It shows up out of nowhere and it's always more powerful than expected. It can come from inside you or from a different person, but one thing matters in the end: how much and in what way do you let it affect you or even change your mind about an important goal. In his book, "Do the work", Steven Pressfield says: "On the field of the Self stand a knight and a dragon. You are the knight. Resistance is the dragon." In order to win this fight you have to have a few important

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  • Drive-in Theater by Coca-Cola... 441

    How can traffic jams can create good will among your consumers. Well, to do this right you need to have the right ingredients.Let me see: 1. A traffic jam - something that will hold people long enough for you to take action. 2. Something that will make them feel good while being stuck in traffic (I know, that's just pure evil). 3. The right incentive to make them use your product. Well that's exactly what Coca-Cola and Ogilvy Columbia did in Bogota, Columbia. How long has it been since you watched a movie from your car? Or, did you ever watched a movie from your car? I believe some of you, just like me, never did it. Before watching the video, allow me to explain what they did. The problem: a daily 4 hours traffic jam in Bogota. How can Coca-Cola turn headaches into smiling faces? The solution:

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  • 3 Timeless Principles on How to Communicate Efficiently 332

    Photo cred: Josh Fassbind Even though we now have all these communication tools to our disposal it seems we've never been less effective at connecting with other people and passing on to them the right message. Sometimes we aren't even able to capture other people's attention. Seth Godin wrote in his book, "What matters now", what he considers 3 timeless principles for efficient communication and they are as follows: 1. Heart - This is something often shown in public speaking - When you're able to engage people around yo

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  • 6 Tips on Building Your Social Network Faster... 391

    Photo cred: Nazly AhmedThe one thing we all want when using social media is to have interactions. Whether it's your friends, co-workers or clients, the fastest way of reaching out to those you're interested in, is thru channels such as LinkedIn, Facebook, MySpace or Twitter. Starting to use one or more social networks comes with an "issue" for a lot of users: How do I build up my network of connections faster ? Regardless if you're a business or just a private user, your presence on the web is a must. Further more, your account(s) and the way you manage them become your social media visiting card. It's nice to know that

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  • Heat MWC from Google at the Mobile World Congress 2011 342

    Photo cred: JD HancockIn February 2011 the Mobile World Congress took place in Barcelona. This event is a great opportunity to create new business connections, present new products and services and why not, make new friends. The app created specially for this event was the Heat MWC from Google . The entire idea of the app is to make socializing easier for the users. It helps bring down boundaries making interaction more fun. Because of its settings you can search in real time for people with common interest and then go personally meet them exchanging contact info in the easiest way possible.

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  • MINI Getaway Stockholm - a Social Media Success... 365

    Photo cred: Erik MörnerI'm sure you will appreciate this post since it's going to be a bit different than the others. I've thought about starting to share with you some live examples on how social media works and what you can achieve using it. I came across the advertising

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  • New Marketing and Transparency... 517

      Photo cred: Trey RatcliffMarketing campaigns have a very well established plan on what, when and how to present a brand or a product to the potential customers. Every company wants to fully control the process that determines how the people will see them in the future. Do YOU think this is the natural way of doing things? What we see and what is A very strong businessman once told me that "Facts speak louder than words". This makes very much sense because anyone can talk, but only the

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  • Why should you use social media for business... 391

    Photo cred: Damien do ToitHow can social media benefit my business? I'm sure that you asked yourself this question at least once since you've first heard of social media. Before going into details, I'd like to make it clear that a business who should use social media is not necessary a large or well established company. Everyone can benefit from using it. Even we, here at Marketing Affairs are going to use social media channels to reach out to you. There are a couple of points that I'd like to cover up in this post regarding the subject. Why use social media in the first place?

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  • Effective Management... 552

      Photo cred: lumaxart A lot of focus has been put in the last few years on management styles or techniques. Management exists for the same reason a business exists: to better serve the clients and in the process to create revenue for the company. It isn't there to waste time and energy or to stress employees with authority manifesting methods. A little freedom never hurt anybody

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